Vampire Academy Goes High-Tech

The Vampire Academy Signature Edition is a new hardcover version of the first book in that popular series by Richelle Mead. If you go to the Vampire Academy website and hold up the Signature Edition to your webcam, the cover will come to life and reveal insider info on the series! This is the first time a U.S. publisher has used this technology, called Augmented Reality (AR), to promote a book and it sounds pretty cool. If you aren't buying the book, look for an ad in the December 7 edition of People that will also activate the AR features. Read more about the promotion in this article from Publishers Weekly.